Founded in 2017 in Jeddah, Saudi Arabia, SHIFT set out with a clear mission: to transform the mobility sector through cutting-edge technology. Since then, the company has rapidly grown into a leading provider of smart mobility solutions. With a fleet of over 12,000 vehicles across 57 cities in Saudi Arabia, SHIFT provides a broad range of services— with innovative logistics solutions — designed to enhance efficiency and promote sustainability in the transportation sector. This expansion has been instrumental in supporting the Kingdom’s vision of positioning itself as a global destination for tourism, culture, and business.
SHIFT’s growth has been fueled by its dedication to innovation and expanding its offerings. It now provides a comprehensive range of services, including carsharing, chauffeur services, car rentals, last mile delivery, line haul, leasing, and cross-border logistics solutions. By integrating advanced technology such as AI and IoT into its operations, SHIFT has established a highly efficient transportation ecosystem, setting new industry benchmarks while significantly reducing its environmental footprint. This technology-driven approach has improved fleet utilization, which has been maintained at 90% since 2022. Moreover, the integration of tourist-centric mobility solutions—such as app-based vehicle rentals and customized travel routes — has made SHIFT a critical enabler in enhancing the tourist experience across the Kingdom’s attractions.
Recognizing SHIFT’s pivotal role in Saudi Arabia’s evolving mobility and tourism landscape, Merak Capital has made a strategic investment of SAR 310.8 million (USD 82.8 million) in the company. This investment represents more than just financial backing; it signifies a strategic partnership aimed at accelerating growth and fostering continuous innovation. With Merak Capital’s support, SHIFT will be able to expand its reach, boost technological advancements, and explore new markets within the mobility and logistics industries. As Saudi Arabia opens its doors to millions of visitors under Vision 2030, SHIFT is poised to play a crucial role in connecting tourists to both major urban centers and remote destinations. Our ultimate goal is solidifying SHIFT’s leadership in the smart mobility and tourism sectors.
SHIFT’s mission is closely aligned with Saudi Arabia’s Vision 2030, which focuses on enhancing sustainability, innovation, and economic diversification. As a key player in the transportation and logistics sectors, SHIFT will not only improve mobility within Saudi cities but also enhance the overall travel experience for visitors. With the Kingdom targeting 150 million annual visitors by 2030, SHIFT’s tourism-centric services — such as smart fleet management, seamless car rentals, and on-demand shuttle solutions—are strategically designed to cater to this growing influx of tourists, making it easier for them to explore Saudi Arabia’s rich heritage and vibrant landscapes. SHIFT is well on its way to becoming one of the fastest-growing companies in the region, perfectly positioned to support the burgeoning tourism sector.
Merak’s partnership with SHIFT is a testament to the shared confidence in the transformative impact of technology and the immense potential of advanced solutions to revolutionize the transportation sector and stimulate economic growth in Saudi Arabia. By joining forces with SHIFT, Merak Capital aims to accelerate innovation and establish SHIFT as a key driver of economic and tourism development, ensuring the Kingdom remains a leader in technological advancements within the mobility industry.
